How brands newsjack events on social media

Brands are continuously trying to humanize themselves to increase interaction with customers and become more likeable on social media. Not only do they interact with customers, they often indulge in 'friendly' chitchat with rival brands too - stuff that consumers seem to revel in.

Twitter has proved to be a great platform for such 'interactions'.

Most recently, in a move made out of fear, envy or sheer overconfidence, many smartphone brands tried to steal some limelight from the 'big'Apple event.

When Apple announced that the iPhone 5C would be available in multiple colours, many on social media pointed out the obvious 'coincidence' that Nokia too had earlier launched a series of brightly coloured phones.

Among those was Nokia (obviously). The tweet, which read "Thanks, #Apple ;)" carried an image of Nokia's Lumia range with the caption - Imitation is the best form of flattery.